A business definition is usually pretty boring and useless.
But this one is different…
And we’ll get to it in just a moment.
But first let me ask you this:
Have you noticed how some businesses always grow while others seem to be stuck and don’t get anywhere?
Now, would you like to know why and how you can you can use my practical business definition to get more customers, sales and profits in your business?
I thought you might.
So that’s exactly what I’m going to tell you.
Working with clients I’ve noticed that most small business owners are really good at what they do, but they aren’t necessarily experts in sales, marketing and business development.
But that doesn’t have to be a problem, because you only need to understand two things to grow a business.
First of all you need to understand what a business really is…
My Practical Business Definition
Maybe you already know what a business is, but you’d be surprised if you knew how many (otherwise intelligent and successful) business owners who don’t have this fundamental understanding.
From a philosophical perspective your business is tool – a value generating system that you can use to create and maintain the life you really want (or at least that’s what it should be).
But from a more practical point of view, your business is a sales system (a good one if it’s profitable and a bad one if it isn’t).
And that leads directly to the second thing you need to know.
When you understand that your business is a sales system, then you can look at it from the outside and see that it (like all other systems) consists of a collection of interacting elements.
And then you can start to optimize your system by adding, removing, changing or rearranging the elements.
I hope you understand the value of what I just told you.
For even if system optimization doesn’t sound sexy, it should peak your interest, when you realize that it’s…
The Key to Getting More Customers, Sales and Profits – With Little or No Extra Cost, Time, Effort or Risk
Let me explain what I mean.
You pay the same for your ads, whether they generate 0, 10 or 100 new customers…
It costs the same to generate leads, whether you convert 1%, 5%, 20%…
Your fixed costs are the same whether you utilize 10%, 50% or 100% of your capacity…
It requires the same amount of energy to get a sale, whether it is for €100, €200 or €1,000….
And it costs the same to get new customers (here’s how to calculate customer acquisition cost), whether they only buy from you once or they keep coming back and become loyal customers for life…
I could go on, but I think you get the point.
What I’m trying to tell you, is that you can get much more out of the money, time and effort you already invest in running your business, if you improve your sales system.
And every time you “work on your business” instead of “working in it”, you make your business work a little harder for you (and over time that really adds up).
Pretty cool, right?
Now that you know my practical business definition, you can start to increase your profits by improving your sales systems.
And if you own a business that does at least €250K in sales per year (or the equivalent in another currency).
Then I’ll be happy to tell you exactly how you can increase your profits by optimizing your specific sales systems.